Advertising and promotion for retailing: text and cases

by Laurence Wile Jacobs

Publisher: Scott, Foresman in Glenview, Ill

Written in English
Published: Pages: 248 Downloads: 972
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Subjects:

  • Advertising.,
  • Sales promotion.

Edition Notes

Bibliography: p. 241-244.

Statement[by] Laurence W. Jacobs.
Classifications
LC ClassificationsHF5823 .J28
The Physical Object
Pagination248 p.
Number of Pages248
ID Numbers
Open LibraryOL5300140M
ISBN 100673076792
LC Control Number72081163

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